Mim, Myself & I...

Hello! 

I'll be reviewing this hair colour today.  Colouring the hair is not a very good thing... It damages the hair and dries it out but I feel so enslaved by it because I've has grey hair growing since I was 16 or so... >,<;; 

Anyway, why not have fun with it right? 

I will be reviewing Schwarzkopf Fresh Light in Melty Mocha which I got in my recent trip to Bangkok.  

I'm still confused whether this is made in  Japan or  Thailand because they have both Japanese and Thai characters on the box.  

The main reason why I bought it is coz of the Blythe doll... ^^ It's cute and freaky at the same time. Haha

I mean seriously, would you really describe a mocha shade with the adjective "melty"? Is that even a word? Hahaha that's one of the reasons why I love asian brands... Even if it doesn't make much sense it sorta makes sense to us.  

So this is my shade.. Melty mocha.. Don't be fooled by the Blythe doll's hair. Your hair won't turn as light as that. I think it will if you bleach it prior to dying.  But I didn't bleach my hair So it's just somewhat like the shade on the left most... 

The application was easy.  

It was easy because it comes with a comb like nozzle. You only need to leave it on your hair for 20 minutes.  

The smell wasn't offensive either. Whether it be prior, during and after application.  

This is also the type of hair colour wherein you have to shampoo it off. You rinse, shampoo then leave the iar treatment on for a few minutes.  

The hair treatment that comes with it smells exactly like the Satsuma orange of Body Shop.  

The after feel of the hair is really soft and not dry at all.  Which is very misleading because I'm sure my hair will feel dry and brittle once I shampoo my hair tomorrow.

This was how dark my hair was before application... 

I actually like this better than the squid ink hair colour I used before this one. ^^ 

2 thumbs up! plus points on the cuteness of the packaging! ^^

Now I have to drown my hair in hair mask for the rest of my life.... 

I just realized this a month ago.. I really am sheep.  

While I was showering this morning I was listing down all the cosmetic brands that I want to visit for my December trip to Seoul and then it hit me. All these places have male models as their front "man"! 

Starting off with the ones available here in the Philippines. 

Here's Lee Minho for Etude House... 

Although Etude House also has 2NE1 as their model...

When you go to their shop, the first person you'll see is Lee Minho.  

Next ... Exhibit B.. is Face Shop... with Kim Hyunjoong. With the success of his recent drama "Playful Kiss" I'm actually not surprised with this marketing move for Face Shop. 

I really don't like the brand... I swear, I don't like their chalky eyeshadows nor do I like their overpriced mediocre lip products... But when I saw them change their forefront man from Bae Yongjun to Kim Hyunjoong... just like a woman in a trance I found myself stepping inside a store. 

But the magic ended there.. on his face coz of course I didn't buy anything. But still, this thing works! Just like the previously mentioned brand, The Face Shop also has a woman endorser in the form of Jeon Jihyun of the whole "My Sassy Girl" rage... 

Again, although she is still the endorser for the colour cosmetics, the first thing you'll see in the window when you walk by is the huge face of Kim Hyunjoong. 

Other brands that do this are: 

Baviphat... not yet available in the Philippines but just like Face Shop, Etude House, etc... it's a mass market brand pretty much targeted towards teenagers. 

Baviphat hired F.T. Island. A Korean band that's super popular with the young crowd because of their charismatic and cute personalities.. 

There's also the newbie... Holika Holika. 

I really think this is a Korean ripoff of the Japanese drug store brand Majolica Majorca which is under Shiseido. 

It has the same eerie concept that you might find with Kate Cosmetics as well.

They used pop rock band CN Blue as their image models... They actually look good with the concept. Not as weird as the 2PM one. Haha

Also.. last but not the least is ... 

OF COURSE TONY MOLY with SONG JOONGKI-my-husband! HAHA

It's actually not only done in Korea but in Japan as well... Here's Jun Matsumoto for Fasio... 

He is part of the boyband Arashi... 

And here he is endorsing a mascaliner... A mascara and eyeliner in one! (I think it's really an innovative product! I don't know it's because of Matsumoto Jun that I've been brainwashed to think that way!)

If you would notice, all the brands that use these tactics are mass market brands you would consider as drugstore brands and such... As a conclusion from this observation this is because these brands are targeted towards a younger audience and is playing up on the "fan girl" side in every girl... 

More exclusive brands such as IOPE, IsaKnox, SK II wouldn't even use such male models because the target market for those brands are more on the career women in their 30s.  I doubt that there are a lot of 30+ year old fan girls.  (Although I think I'll still be one until the age of 60!)

In the end... This tactic really works I can personally say that it does judging from my Face Shop story, same with Tony Moly. I wouldn't even go inside a Tony Moly store before but because I want to see more of my husband, Song Joongki's face.... I definitely will. I might even buy a thing or two just to receive some merchandise with his face on it~! 

Hahahaha! 

I did my nails after maybe 6 months...! 

Daytime 

Night time 

I did this in less than 30 minutes. 

Hahaha! 

I miss my gradiation nails. My favorite style of all time. Never fails! 

Hello friends! 

It's been a long time since I last blogged. It's already the middle of November and this is only my first post for the month.  

I've been incredibly busy that I'd rather sleep in or do some exercises than actually do a tutorial at 7am. Haha! 

Anyhoo... I'm still on a high from the information overload I got from the recent in-Cosmetics conference in Bangkok.  

And as I was surfing today on new trends and new products... I came across this... 

click to enlarge 

picture taken from the Tony Moly website 

Check, check, check it out!!! This is so cute... It's actually Latte Art Cappuccino Cream-in Scrub... It's a facial scrub... with a super cute packaging.  

The spoon that's jutting out of the top is actually a spatula to scoop the product out in a hygienic way.  It's soooo cute! 

Tony Moly is actually a mass market Korean brand that you can find everywhere in Korea even at the subway stops and things like that. 

I'm just really amazed at the attention to detail and the creativity of these people.  

click to enlarge 

picture taken from the Tony Moly website 

Next is this, the Egg Pore Shiny Skin Soap. Basically its just soap that claims that it can minimize pore size and stuff like that... 

I swear... with a packaging like that and aesthetic presentation... it can claim to turn water into wine and people will still believe it! 

My point is... Based from research and experience... people actually judge a book by it's cover! Aside from the aesthetic appeal of a product, smell is a major player as well. 

If something smells good, people already think it's working for them or can forgive irritation that the product brings because the scent is a winner.  

Why the sudden interest in a brand like Tony Moly? Because I'm in love with their spokesperson... HAHA

Sigh... Yes... He's amazingly cute and I'm such a terrible fan girl. I love Song Joongki! 

I first spotted him watching KBS Music Bank every Monday coz he's the MC and recently he's been gaining huge success because of the KBS drama Sungkunkwan Scandal.  

Anyway... enough girly gushing... 

Moving on to good news.. 

Check check check it out.....!! It's so pimpin'!!! 

Hahahahaha... Yes... Don't ya think it looks gorgeous? ^^ 

Good job Marketing Team and Lizz...! 

We've been struggling for months to come up with a pink pigment to incorporate in the makeup but Hannah's a genius and we actually came up with a light pink in our lipstick development!! 

Check it out! It's a really cute light pink... That i really adore! 

Here it is with some gloss... 

We'd have Love Minerals lipsticks in no time!!! 

Isn't that exciting? I've been using this lipstick for the past 4 days... every single day... That's how much I love this...! 

Anyway... time for a product review... 

I recently asked Ate Wow to get some Everyday Minerals for me from the States so I could see how they ship their pressed mineral powder and how durable it is in terms of when it's being thrown around by the couriers... 

Picture courtesy of the Everyday Minerals website

I got it in Golden Beige. They have a really nice sturdy packaging and the colour looked  nice. 

I went ahead and got s Golden Medium since I hate looking like a ghost and I assumed that it would be a good colour for me. 

I was wrong. 

I love the packaging and the look of the product but when I applied it on my skin it was too thick.  Like it caked on my face. 

My sister said that even the colour is too light for me which I think was brought about by the heaviness of the product.

Yeah... It was pretty cakey... >,,< I guess it's just my skin. I have weird skin. I wanted to love it because of the purity of the ingredients but.... yeah.. well...

It looks great for photos... but in person... It's not very nice.. 

So I guess I can use it for photoshoots... 

Love Minerals FTW!!! 

This is based on my honest opinion... Not biased at all.. Haha! You can ask my sister or Moise who witnessed how the Everyday Minerals caked on my skin! 

Anyhoo! 

Hope I can post more within the next weeks... 

I shall go be my mom's driver for now! 

Have a great weekend everyone!