ORGANIC MASCARA!!!! No way!?

So this is hecka long overdue...

As I was breezing through the aisles and aisles of cosmetics in Target a month ago I naturally gravitated towards ORGANIC WEAR.. The organic makeup line my PHYSICIAN'S FORMULA that's ECOCERT-ified... (lame)

Anyhoo.. I figured since I'm in the same industry I should give it a try... Marketing research? R&D?
Whatever.. I just wanted new mascara... And since mascara is the most likely to have all the horrible stuff like mercury and other heavy metals.. lo and behold ... I bought it...

I was so excited to try it!

The packaging is cute... and it seems like it's a lot of product.. it's 7.5g... and they claim to be 100% naturally derived ingredients... how cool is that?


Brush looks good eh? Reminds me of those Cover Girl ones that Queen Latifah was advertising a few years back...

I love the BRUSH... but i can't say I love the mascara itself...

First of all, it's stays wet... in other words.. IT NEVER DRIES UP! which will eventually lead to smudging...

well..... mascara's main purpose i guess is to darken and thicken the lashes... all it does is darken it..

oh well... Can't complain.. it is 100% naturally derived after all.. meaning it doesn't have the silicones and the synthetic rubbery gum stuff they use on waterproof mascara....

I guess this is also a good thing... there's so much room for me to create a more awesome one!

I don't think I'll ever repurchase this mascara again...

I only use it now as a mascara base before a "legit" mascara...

Ho hum...

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